Susan G. Komen for the Cure® created the I AM THE CURE.® program to boost the educational outreach of the Komen Race for the Cure® Series by motivating Race participants to take an active role in their own breast health. I AM THE CURE.® is a rallying cry that is emotional, memorable and motivational. It speaks to the importance of early detection, and provides simple, action-oriented messages that Race participants can put into action.
On Race Day, you can visit our interactive I AM THE CURE.® booth to learn more about breast self-awareness. You can spin the wheel for prizes and ‘take-home’ educational information. You’ll also see our Rovers in the bright pink and green I AM THE CURE.® shirts; they’ll be sharing the message of early detection and will reward you for your participation. All throughout the Race, you’ll hear our ‘Cure Leaders’ cheering on Race participants and reminding everyone that we all have the power to be part of the cure!
The four key messages we want Race participants to remember are:
The I AM THE CURE.® program is a visual, engaging and powerful way for us to reach every Race participant with the important messages about proactive breast health. We hope you’ll be empowered to share this knowledge with friends and family – encouraging them to commit to positive breast health practices as well
For more information about the I AM THE CURE.® program, breast health information and ways that you can personally get involved, please visit iamthecure.org. The iamthecure.org microsite can be accessed in English and Spanish, and it provides a variety of tools and resources to equip you with the important knowledge about proactive breast health. If you’re interested in learning more about volunteer opportunities at our Race, including becoming an I AM THE CURE.® volunteer, please visit our Volunteer page. The I AM THE CURE.® program is ideal for volunteers of all ages seeking to get involved in the Komen Race for the Cure®.